Did you know that clients expect you as the veterinary professional to initiate the subject of cost in the consult?[1]. We know that talking about cost can be one of the most challenging aspects of working in a veterinary practice. But when the veterinary team speaks with one voice about the real value you provide to your clients and patients, you will be much more comfortable and agile in handling questions about cost, and your practice will reap significant rewards from it.
One key principle to remember: You don’t need to defend your prices. You deliver consistent, high-quality care and services and you deserve to charge appropriate fees for it. By switching the dialogue from price discussions to communication about value, your clients will be able to understand where their money is going and why.
