Be open and eager to discuss the costs of your product or service. Give a clear rundown of what a procedure is going to cost. If you don’t know the exact amount, give an approximate figure, as close as you can estimate. Underscore that your clients are paying for professional care. “Including our professional attention, service and dedication, the costs will be approximately…” But remember, pet owners want to understand what the impact a particular test or treatment option will have on their pet’s health and wellbeing – frame your conversation with this in mind.
The key is not to avoid or be anxious about discussing costs. It’s a necessary an important part of the service you provide. It will remove any uncertainty the client has, and it will allow them to anticipate the investment they need to make in their pet’s health for your excellent care.
