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Course Content

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Tricky Clinical Encounters 7 Topics
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Lesson Content
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The Theory: Dealing with Tricky Clinical Encounters
The Doubter
The Chatterbox
The Angry Client
Dr. Google
The Do-it-Yourselfer
Test Your New Skills!
Cost Conversations 13 Topics
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Lesson Content
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The Theory: Cost Conversations
A Question to Reflect On
Focus on Value!
Be “Value-Based”
Quiz: Cost Conversations I
The Psychology of Money
Why Do People Ask About Cost?
Discuss Price and Product or Service
Make Your Professional Recommendations with Confidence
The Psychology of Money (Car Repair Example)
The Psychology of Money (Pet Care Example)
“May I Get a Discount?”
Use One-Liners
Emotional Conversations 7 Topics
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Lesson Content
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Emotional Conversations: Sharing Bad News
Emotional Conversations: End-of-Life Discussions
Euthanasia Discussions
Quiz: Emotional Conversations II
C.O.M.F.O.R.T
Quiz: Emotional Conversations III
Try This Simulation
Quiz: Communication Key Skills: Asking Open vs. Closed Questions
Quiz: Signposting
Hello,

The Psychology of Money

Managing Challenging Communications Cost Conversations The Psychology of Money
Vet Taking Notes

You are probably asked the question “How much?,” multiple times a day. This might be intimidating to some of you, a question you may dread. But it shouldn’t be. “How much?” is actually a buying signal, and just as businesspeople do in many other professions, you should take it as an opportunity to close the deal!

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